One of Punchcut’s early high-profile projects, the Yahoo! Games project was an opportunity to rethink a key property for Yahoo!

 

The project involved a complete redesign of the site. Our approach was to look ahead to where online gaming was going, taking into account the emerging casual gaming space. We focused on new ways to represent the user’s identity with a “gamer’s badge”, a omnipresent symbol of the users progress/status in the system. Other innovations included integrating basic social elements into game detail pages, and a thorough re-skin of the site to make it stand out against the competition.