La Pasteque
Concepto
La Pasteque es una pastelerĆa de autorĀ creada por Sandy Vinajera, ubicada en la ciudad de MĆ©rida, MĆ©xico.Ā Ā La marca estĆ” inspirada en el teatro y panaderĆas clĆ”sicasĀ francesas del siglo XIX.Ā Los logotipos, gama cromĆ”tica y editorial son un reflejo del estiloĀ finoĀ yĀ romĆ”ntico de la Ć©poca adaptadosĀ a unĀ contexto mĆ”s moderno.
El isotipo con trazos gruesos y fluidos busca dar la impresiĆ³n deĀ haber sido escrito con la textura del merengue.Ā El conjunto de elementosĀ crean un ambiente que te logranĀ transportar a otra Ć©poca.
Concept
La Pasteque is a signature pastry shop created by Sandy Vinajera, located in MĆ©rida, MĆ©xico. The brand takes inspiration from the classic french theater and bakeries from the 19th century. The logotypes, color palette and editorial design reflect a delicate and romantic style thatās been adapted to a more modern context.
The isotype made by thick and seamless strokes give the illusion of being written by meringue. This set of elements create an environment that transports you to another era.
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