COFFEE PACKAGING CONCEPT
THE TASK
Create a series of exclusive coffee packaging using illustrations. Target audience are creative people, individualists who value comfort, originality, and are ready to pay extra for a well-designed quality product.

Idea #1 Mexican coffee. Use the symbolism of the Day of the Dead (their favorite holiday) Calavera Katrina - the image of the girl in the illustration, stylized makeup, accessories and skulls to indicate the degree of roast and other coffee characteristics. The background of the packaging is black, graphics in bright colors (red, yellow, blue, orange...)

Idea #2 Coffee Geisha. A special kind of coffee with an original name, consonant with Geisha. For marketing purposes, use a bright image of a geisha with appropriate attributes (hairstyle, makeup, fans, etc.) The background of the packaging is black, graphics in bright colors (red, pink, light green...)

IDEA


COLORS

SKETCHES

ILLUSTRATIONS & DESIGNS ​​​​​​​

packaging visualization
Concept, illustrations, design:
Natalia Sliusarevska
2022

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COFFEE PACKAGING
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Nataliia Sliusarevska