Looking to "shake up the insurance agency space" the customer aims to target a market segment of market women+ feminine allies offering three services:

1. Education for all on insurance and risk basics.
2. Offering insurance placement and coverage for personal lines insurance for high end accounts - Individuals who have multiple homes/autos/art/toys and pay too much in premiums.
3. Serving as an insurance coach/motivator to insurance professionals such as insurance agencies looking to invest in themselves and grow their businesses. Also policy and insurance policy reviews with recommendations.

The customer was looking for something appealing and was fond of Dahlias for their strength and beauty. However, as they are very visually complicated flowers, there needed to be some simplification, so I created this mandala-like graphic designed to draw the eye in to the 'bullseye' center to denote the quest for excellence. I chose a peach and charcoal color pallette to not be too feminine and appeal to all genders, while working on either dark or light backgrounds.