This was a mighty fun channel marketing project for Logitech and Dell. Targa Media was commissioned to create a give-away box containing a C925e webcam for certain VIPs, and to make it stand out, we made a pop-up box! The images below show Jason and I creating mockups and working out the math to make sure the "pop-ups" actually popped up correctly. Below is the finished product which resembles a suitcase which when opened, shows two pop-up spaces, business and home. The bottom panel of the pop-up also opened to show a space where the webcam was set in foam for protection.

Design by Tony Kemp, Creative Direction by Tony Kemp and Jason Steed