Summer Camp being a key event for extracurriculars ed-tech Crejo.Fun, a lot of thought and effort went into the campaign strategy, communication design and marketing for this event. The team worked hard to create an amazing roster of fun assets that could be used campaign wide throughout the duration of the summer camp.
We started with the landing pages and booking flows for the website. The key guiding principle was to create something fun, engaging, and fresh, that would appeal to kids and would be easy to adapt onto other campaign assets - like brochures, marketing creatives, emailers, and social media posts. This was also a good opportunity to refresh the website to make it more fun and unique.
