ALINA ABEGG
A COSMIC SHOPPING EXPERIENCE
For the launch of Berlin-based jewellery designer Alina Abegg’s first major collection, “A cosmic escape,” we were asked to refine her brand’s digital identity and develop a new e-commerce site to make her iconic pieces available to an international audience.
YEAR
2018
INDUSTRY
Luxury, Fine Jewellery
Luxury, Fine Jewellery
SERVICES
Identity, E-Commerce
CHALLENGE
Alina came to this collaboration with a clear creative vision. Together with our own research and team workshops, this focused starting point inspired us to experiment with a playful yet sophisticated brand refresh.
SOLUTION
Knowing that the client’s target audience might not be digital natives, our end product – an easy-to-navigate site – puts Alina’s products front and centre. Through bold photography and expressive typography, we created a modern, editorial layout that allows users to discover Alina’s cosmic pieces in a playful yet easy way.
A BOLD, MODERN ART DIRECTION
We developed an elevated art direction, featuring sleekly minimal lookbooks; revamped packaging in the brand’s signature pink, embellished with a hot-foil stamped logo; an editorial-inspired approach to social media; and custom animations for digital media. Overall, this helped the client to define her online aesthetic as equal parts sophisticated, bold, and fun.
GALACTIC, CUSTOM-MADE ILLUSTRATIONS
Working closely with renowned designer Filip Hodas, we delivered galactic, hyperrealistic 3D illustrations for Alina Abegg’s first collection “A cosmic escape.”
AN EXCLUSIVE ONLINE SHOPPING EXPERIENCE
With a diverse, multi-generational audience in mind, we developed an engaging shopping experience hosted on Shopify and a sophisticated brand destination for Alina Abegg's jewellery line.
