Following the launch of the New i10 in December, Hyundai commissioned Big Group to redesign the brochure of their best-selling car in the UK. The brief was open but very direct. They asked us to move away from the standard clean-environment photography and into a colourful and vibrant world.
This direction also extended to the brochure design itself. While keeping the page structure, pagination and content the same, they wanted a back-of-book design to reflect the energetic photography. We introduced angled shapes and colour blocks to keep up with a more dynamic look and feel.
I was responsible for generating the flat plan, art directing the photography, adding elements to the brochure, as well as briefing and managing the photographer on location.
Photography by Leon Hargreaves.