玉毫 玉叶 玉珀
Client_仟贵茶业
Design Director_Bosen
Designer_Yall
Photography_Halo小方
Time To Market_2022
玉在山而草木润
白茶滋味，鲜甜甘爽、入口顺滑、细腻柔和，温润如玉，如生在凡俗，却温和待人的谦谦君子，让身心放松。经过长时间的沉淀，经年累月的滋养内在，物质间的不断陈化，使得其香气更为浓郁丰富，滋味更为醇厚和稠滑，鲜醇如琼浆，清甜如甘露，兀兀潜心，久藏弥香。
盒型统一使用天地盖，大气稳重；针对玉毫/玉叶/玉珀的产品属性，分别使用不同形状-“芽、叶、片”的透明亚克力，体现茶叶气质的同时，契合「玉」的质感，盒子内嵌银卡烫压的山水图案，精致且文雅；产品名称以纂体为基础字形，使用黑体的笔触，最终呈现具有温润气质的字体；以印章的方式，将茶叶年份品类进行区分，直观且视觉感官佳。
Jade is in the mountains so the grass is moist.
The taste of white tea is fresh, sweet and refreshing, the entrance is smooth, delicate and soft, as gentle as jade, like a modest gentleman born in the mundane, but gentle to others, let the body and mind relax. After a long period of precipitation, years of nourishment, and continuous aging between substances, the aroma is richer and richer, and the taste is more mellow and smooth.
The box type uniformly uses the heaven and earth cover, and the atmosphere is stable; according to the product attributes of Yuhao / Yuye / Yupao, we use transparent acrylic of different shapes - "buds, leaves, slices", which reflects the temperament of tea and fits the "jade". Texture, the silver card hot-pressed landscape pattern in the box is exquisite and elegant; the product name is based on the seal character, using bold strokes, and finally presents a font with a warm temperament; in the way of seals, the tea years are distinguished , intuitive and good visual sense.
