A new kind of anime convention
Aniwonder is an annual, 3-day anime convention opening the door to careers in the industry and celebrating Japanese pop culture. The event tours internationally to five locations throughout the year, appearing in Tokyo, London, Manchester, New York, and Los Angeles.
We developed Aniwonder’s strategy, messaging and brand identity in order to raise brand awareness, increase revenue, improve brand perception, and promote the event's unique positioning.
Making a mascot
We worked with specialist character designer, JianZefanya, to create two event mascots that captured the fun, friendly, and happy feel of Aniwonder. The characters, named Koshiro (meaning ambitious, growth-oriented, visionary) and Aya (meaning design), give the brand’s materials a new lease of life.
