Branding - Education
Barclyne College
Barclyne College (Singapore) is a bridging school. It's claim to fame is its ability to blend the right educational ingredients in a close-knit learning environment that imparts real-world skills and character-building values. The success of existing and the addition of new courses over the years sparked a real need for the school to expand their products and create a unifying identity to represent these new faculties.
Above Left: Brand Architecture introducing new faculties
Above Right: Tagline inspired by the pathways to success
Photoshoot
Celebrating its strategic location in Singapore, we used photography of outdoor learning as a key differentiator between other schools which tend to focus on rigour instead of whole student development. This photoshoot was Art Directed and staged at Singapore Botanic Gardens using real students from the college.
Photography by Simone Chen, Art Direction by Kok Yu Kim
SuperGraphics
As the school is located in an office space, we brought in the graphics and motivational quotes to further inspire learning.
Above: The three ingredients to a holistic education greets students upon entry.
Above: Communications
