Ethnicity, in the realm of fashion, is defined by traditions and cultural lineages of a land. Its various styles, prints and patterns have been influenced by the historical and contemporary developments in textile design. They have a story to tell and a soul to thank - essentially, deep-rooted in the artisan communities of India. They hail from an existing heritage motif tied to a place and time.
However, in the age of fast-fashion, we're constantly consuming art without recognising its value chain of creation. Its unfortunate, despite the versatility of the fabrics and their eco-friendly production process, many Indian threads and works of embroidery are fading and becoming dying arts.
Let's make a conscious effort to build a generalized narrative towards its various styles, patterns and prints. It is about time we acknowledge the humble artistry of craftsmen - their art and ability to elevate fashion staples. This series of typography portrays the spirit of ethnicity in its raw, authentic and purest forms; a creative attempt to replace cultural appropriation with cultural appreciation - from an artist, for an artist.