AREA02 APP (KNCKFF)
Allow customers to find sneakers on this platform
without waiting in line
without waiting in line
2021
App Development and Design
http://area02.com
Summary
KNCKFF (renamed AREA02 in May) is a three-way sneaker trading platform, allowing customers to find sneakers on this platform without waiting in line, and offers a refund on counterfeit. The original name KNCKFF also comes from the English word Knock-Off, which means "fake" and also means "get out of the way", with a double meaning.
Background and Challenges
When collaborating with KNCKFF (AREA02), we researched the domestic and international market size sneaker trading platform APPs, and thought about how the new app could fit KNCKFF (AREA02)'s innovative spirit and brand value, and designed a presentation that would be suitable for mobile browsing.
The Solution
The design team thought with the user in mind and made it intuitive for the consumer to get the information he wanted during the shopping process to achieve the best shopping journey.
