Redefining the way people work with an identity geared towards the future.
PeopleStrong is a comprehensive HR SaaS platform that has been simplifying work life for over 2 million employees at 500+ large enterprises across AsiaPacific. The new identity was centred around the idea of generating momentum to build a resilient, future-ready talent workforce.
Brand Collaterals
With the core idea of bringing joy, energy and meaning to work life, we developed brand collaterals to be vibrant, people-centric and bring alive the "Lift-Off" across all points of internal and external brand communication.
Website
The website was redesigned to be a fresh, modern reflection of the brand’s new values and offerings. The unconventional approach to the marketing website involved putting their employees at centre-stage, having their portraits highlighted across the landing page.
Brand Launch
To share the excitement of the rebrand with the world, we developed a brand launch page to announce the refresh of PeopleStrong's ideology, vision and visuals.
Brand Guidelines
With the scale at which PeopleStrong has been growing, we developed an extensive brand guidelines document to keep the momentum going. We outlined the brand's values, personality, visual guidelines and applications.
Designed at Lucid Design
