In early December of 2013, Tracy Wong announced internally to WONGDOODY that Pam Fujimoto had accepted the position of Executive Creative Director for the agency's LA office. He recounted how Pam got her start at WONGDOODY, how she flourished, how she went on to tackle Madison Avenue as well as other prominent agencies, and finally, how she was making her triumphant return in January.
My task was to take Tracy's story and transform it into a 32-page picture book as a gift for Pam. Visually, I sought to highlight the beauty and symmetry of the story with spreads that mirrored each other in a variety of ways. I also chose a bold, black and white aesthetic in homage to both Japanese woodblock printing, as well as to the styles of graphic art which I admire most in advertising.
Find out more about WONGDOODY and Pam Fujimoto here: