My project of branding where I chosen Land Rover of refreshing the brand to be competitive with other car brands and companies today.
Logo Layout and accuracy design.
Symbol redesign.
Logo visual, the designs is much thinner compared to Land Rovers current logo when researching car logos are mostly all with a light, thin font, symbol design to represent as a high end brand.
Colour theme and identity.
5th logo redesign of Land Rover from 1948, new logo represents the new step and era of the brand.
Quick mockup of where logo is represented, for example as a badge on the front of Land Rover cars.
Design and created by Cameron Ditchburn / CAMTHEMANART 2022
