Tech startup company, SEND App, launched in August 2021 as Australia's first on-demand grocery delivery app. It quickly grew to provide 52 suburbs across Sydney and Melbourne with 10 minute delivery. Working closely with the founder and alongside the Creative Director, I played an integral part in helping to shape the visual identity and bring the vision to life.

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My role: Full time, in-house Art Director / Graphic Designer

• Establish design direction, oversee direction across marketing team and external agencies

• Create a library of design resources and style guides

• Design digital assets for app and marketing purposes

• Conceive and create print-ready artwork for outdoor and digital campaigns

• Design staff uniforms and company merchandise

• Logo creation for sub brands complete with style guides

• Pitch decks and investor presentations