Tremor Media: Data Proves Online Video Add Effectiveness
Video formats can adapt to numerous campaign goals by incorporating various mechanics and creative from across a marketers' strategic channels, such as image galleries of print ads and photo shoots; out-takes and extended versions of TV and cinema ads; vouchers, special offers, sampling and trials; showroom and branch locators; and promotion of and access to special events.
As such, the real time data derived from the online video ad can inform the entire integrated marketing process. Informed by the data, actions can be taken to optimise the campaign while it's running. Once it ends, evaluating the data inspires the next campaign's strategy. Ryan Van Fleet, Director, Insights and Analytics at Tremor Media explains how marketers should use data derived from online video ad campaigns.
As such, the real time data derived from the online video ad can inform the entire integrated marketing process. Informed by the data, actions can be taken to optimise the campaign while it's running. Once it ends, evaluating the data inspires the next campaign's strategy. Ryan Van Fleet, Director, Insights and Analytics at Tremor Media explains how marketers should use data derived from online video ad campaigns.
