Billboard Connection had become limited by their name and were due for an update to their marketing materials. They decided a rename and complete Brand overhaul was in order to better compete in the outdoor advertising marketplace, choosing the new name IZON Global Media.

 

The biggest challenge was developing marketing pieces that could work anywhere and be tailored individually by their franchisees, for local, national, or international advertising spaces.

To solve the challenge, blank outdoor-advertising examples were used to depict the variety of advertising spaces available. The overall theme took on a new twist of the old "your advertising here" while allowing potential clients to envision their own advertising being displayed in the space. A target for the eye became a branding element and call-out with endless usages.