Brand Identity Design Lisbon, Portugal 2022
Allceres
Real Estate Brand Redesign
It's all about tomorrow.
Allceres is a Portuguese company that has been working in real estate for 8 years and is now ready for a repositioning. During its existence, it has been evolving in maturity and expanding towards the different operations within the real estate industry. Nowadays Allceres offers several specialized, unified and exclusive services to make their clients investments as easy as possible. This is what sets Allceres apart from other real estate companies in the Portuguese market.
More than real estate opportunities, Allceres offers access to tomorrow, the materialization of something that was once dreamed and planned. From there comes the statement: "inspirados pelo amanhã" (in english: "inspired by tomorrow").
Our challenge was to position Allceres as the company that unifies all services in an exclusive, relaxed and highly personal service. Hence, the graphic idea of an intersection of two elementary geometric shapes - one of them elevated - signaling a pattern break, symbolizing conquest added to union.Therefore, it is also possible to see a sunrise in the icon - the beginning of tomorrow - a form of representation we chose in order to summarise what composes the concepts of the brand.
