Taylor Becherer's profile
Teaching Tree Rebrand
Logo Rebrand
Teaching Tree is a brand of classroom supplies exclusive to Dollar Tree and inspired by teachers, for teachers. They sell a wide variety of things from posters and decorations to activities and learning games. Having a wide variety of learning tools I feel is very important in keeping students attention and interest on learning. The brand is lacking creativity and something that is just as unique as their products.
Objective
Bringing the creative and fun side of these products into the brand identity by creating interesting patterns. I emphasized the importance of these children growing in the activities by bringing the "growing" theme idea into the brand itself. I got the teachers and parents attention about how affordable and reliable this product is. The look and feel of this new brand is fun and playful but still feeling professional, targeting not only teacher/parents but students/children.
Subscription Boxes
To make is easier and smarter for the customers I created a subscription box. The boxes come in 3 age groups Kindergarten-1st grade, 2nd-3rd and 4th-5th all having a designated color. Each will be filled with a variety of tools, activities and a poster specific to each age group.
Website and Ad
I created a website to help the customers shop and subscribe to our monthly boxes. I added information about this business and our main goal. You can find our advertisement on Amazon.com showing our monthly box subscription and what you might receive in these boxes.
Teaching Tree Rebrand
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Teaching Tree Rebrand

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21
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Published: