RESALTZ BRANDING & PACKAGE DESIGN
RESALTZ is a contemporary wellness brand that studies a healthy and well-balanced life.
Based on RESALTZ’s passion about great ingredients such as super minerals derived from sea salt, K-medicine herbs, vegan oil, and etc, HEAZ developed their brand visual guideline from scratch including a logo, a symbol, a color system, design assets, and package designs for each launching product line.
Based on RESALTZ’s passion about great ingredients such as super minerals derived from sea salt, K-medicine herbs, vegan oil, and etc, HEAZ developed their brand visual guideline from scratch including a logo, a symbol, a color system, design assets, and package designs for each launching product line.
The cobalt blue, the primary color of the brand, represents the ‘RESALTZ Contemporary’, and the secondary colors deliver each product lines’ identities.
The symbol successfully visualizes the brand’s core value. The circle line stands for the infinite and harmonious energy from the balance between yin and yang and the oblique line across the circle depicts the improvement of balance and energy by the wellness ritual life with RESALTZ.
The symbol successfully visualizes the brand’s core value. The circle line stands for the infinite and harmonious energy from the balance between yin and yang and the oblique line across the circle depicts the improvement of balance and energy by the wellness ritual life with RESALTZ.
Client_ Hiz
Year_2021
Brand Location_ South Korea
Art Diretor_ Sangchul Won Designer_ Haeseul Joo, Haneul Kim, Eunhye Nam
Photographer_ Junghun Yeom
Year_2021
Brand Location_ South Korea
Art Diretor_ Sangchul Won Designer_ Haeseul Joo, Haneul Kim, Eunhye Nam
Photographer_ Junghun Yeom
