'Passaggio' ( Passage ) is a digital installation that was built for Peroni to engage attendees at it's numerous sponsorships of fashion events across Australia. The first activation took place at Sydney Mercedes-Benz Fashion Festival.

The idea of 'Passaggio' was to showcase the style credentials of the Peroni brand by digitally transporting attendees of the festival into stylish Italian locations. 

The use of a hacked polarised technology approach gave the installation a surprise and delight experience with the mirror turning into a window into Italy.
Passaggio - Peroni
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Passaggio - Peroni

'Passaggio' ( Passage ) is a digital installation that was built for Peroni to engage attendees at it's numerous sponsorships of fashion events a Read More

Published:

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