I was coordinator and teacher of the first two editions of La Universidad Verde. It was the first school for the young creatives in Venezuela. Its goals are to discover and educate the new talents for Venzuelan’s advertising market and that they feel the passion for creating and learn.
We called Universidad (University) because it is an academic and educational initiative to make a call for the new talents of the creativity, Verde (green) because it’s born and rise in Leo Burnett Venezuela. Besides this color gives to the university all the spirit, the mystique and the high expectations of the agency and the ideas, that have been done by Leo Burnett, one of the biggest advertising agencies.
La Universidad Verdad reach at The GPC (Goblal Product Committee) of Leo Burnett World-wide the highest score of the agency: 7+ (7.7)
The result of this project is more of hounders new talents, working in many differents agencies of Venezuela like JWT, Publicis, JMC*Y&R, Pulso, Tudo Ben Tudo Bom, Leo Burnett and also in some others countries. The call for join was made by the social networks Facebook and Twitter.