Brand Morphology
The genetic coding of brands
The genetic coding of brands
A research with semiotic approach to the world of brands.
Brand Morphology is a tool that aims to identify a classification system which allows a precise definition of the brand genome information (DNA).
For those concerned with brand system, ranging from professionals to amateurs, Brand Morphology is a guide to the multifaceted labyrinth of brand.
It presents a functioning modelling of the system of brands. It analyses how the brand works and how the brand project is conceived.
It presents a functioning modelling of the system of brands. It analyses how the brand works and how the brand project is conceived.
Output: tool book containing analysis methodology and one case demonstration.
