This is a concept styleframe for the rebrand of Giallo (Yellow in Italian), one of Discovery channels in Italy. The channel major content is thriller series, but not just that.
The styleframe plays with the perception of the viewer. By the change of light, shadows, reflections and point of view the viewer can spot different objects inside single space.
The studio lost the pitch. Eventually, we will not see this animated, which is a pity, but I still hope there will be other occasions for this concept to become alive.
The styleframe plays with the perception of the viewer. By the change of light, shadows, reflections and point of view the viewer can spot different objects inside single space.
The studio lost the pitch. Eventually, we will not see this animated, which is a pity, but I still hope there will be other occasions for this concept to become alive.
