"El Jardín de Bronce" S2 HBO Series: An International Branding and Marketing Triumph

With a global reach spanning 40 countries and captivating audiences in three languages, "El Jardín de Bronce" S2 HBO series embarked on an extraordinary branding and marketing campaign.

This comprehensive campaign spanned across multiple media channels, including cable, social media (SM), online advertising (OLA), out-of-home advertising (OHH), digital out-of-home advertising (Digital OHH), public relations (PR), and print.

Building on the previous season's narrative, Fabian has spent years in relentless pursuit of his missing daughter. Now, the enigmatic garden tightens its grip on the city. When a young couple's child vanishes without a trace, a desperate search ensues. Fabian becomes entangled in the quest for a missing teenage boy, reigniting his own strained relationship with his daughter.

With resources allocated for photography utilizing local talent and incorporating 3D graphics into the video spot, leveraging series footage, we brought this compelling concept to life.

My integral role in this creative endeavor commenced with the conception of key art and video spot concepts, extending to their meticulous production and the delivery of critical campaign assets, including a comprehensive campaign manual. I provided meticulous supervision over the photography, color grading, editing, design, motion graphics, compositions, and layouts, ensuring a seamless and captivating campaign. My contributions extended to various aspects of the campaign, leaving no detail unattended as we worked tirelessly to deliver an exceptional marketing effort.