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UMW SafeUhub Portal
UMW Holding Berhad (UMW) is a Malaysia-based industrial enterprise, serving the economies of Malaysia and Asia-Pacific region. The companies comprises a wide of businesses in automotive, equipment, and manufacturing & engineering sectors.
We are tasked to create a unique identity for the HSSE platform by connecting the current UMW ethos to the new name, logo design and the overall look and feel of the platform.
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The name “SafeUhub” captures the health, safety and wellbeing of the employees is paramount. This portal is a one stop communication and information centre or hub for all HSE related matters. The information is delivered real time and accessible to all employees of UMW at anytime, anywhere via their mobile applications and desktop.
The letter ‘U’ becomes the central focus here to emphasise the internal mantra, ‘Safety Begins With You’.
The logo visually brings the mantra to life through its fluid and vibrant use of colours.
Client: UMW Holding Berhad
Agency: McCann Worldgroup — Malaysia
Associate Creative Director: Gorden Hiew
Copywriter: Erika MartinArt Director: Loh Jun Yeap
FA Artist: Wong Mei Yee
DI Artist: Wong Woon Choong
Client Service Director: Geraldine Yong
Brand Manager: Agnes Quah
App & Software Developer: UTM MaGICX
