VERSATTO - Visual Identity

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VERSATTO

Versatto is a company that specializes in both private and corporate events. From wedding planning to business conferences, the company creates premium-level events, sensitive to each client’s wishes and goals, taking their expectations seriously ensuring that they have a wonderful and stress-free day.

The Challenge

This is the kind of challenge we love: creating something from nothing that is born with a great spirit. This event planning business, Versatto, carries its mission statement in its name: versatile, always!

Versatto comes from the Italian language, meaning versatile, and refers to the concept of custom and versatile events. As requested by the client, our mission here was to ‘escape’ the bride/ring cliché pattern, black on gold color, which is frequently used in this kind of business visual identity.

The Solution

Versatto Events must stand for superior, distinctive, and memorable service. By putting the public in this particular frame of mind, the brand will gain a reputation thanks to the recollection of the experience.

1 - Create an elegant and creative, modern and timeless visual identity that translates Versatto Events’ vision.
2 - Design a logo, which serves as the foundation, that inspires awe and has as core values uniqueness, excellence, and impact.
3 - Help the company’s premium image by making it's visual identity distinctive, powerful, and stunning. A project that can be adapted to the future of the segments in which the company hopes to work in the medium and long term while avoiding the cliché colorimetry of these niche companies.

Deliverables

• Art Direction

• Brand

• Visual Identity

• Naming