Conceptual project Consulus
The logo and identity project’s idea is to represent a bold, energetic and always moving forward city company that provides advertising and communication services.
The logo consists of a masculine square shape and letters of a solid, geometric, bold typeface. The overall view provides little negative space making the logo stand out with boldness and energy. The symmetry and geometry are mirroring an urban architecture. Letters C and S have a positive direction which was expanded throughout all word and by turning the square.
All logo architecture together with the colors are meant to emphasize key words: urban, masculine and energetic.
