Teen Awareness Campaign
This campaign researches a problem that faces teenagers nowadays and creates an awareness campaign around it with a proposed solution for the problem. I chose to research mental health for teenagers. There are increasing numbers of teenagers with mental illnesses around the world. In order to combat this, this project creates a holistic approach and solution
Logo
The logo design is a combination of the letter H and a sun icon to imply bright futures and hope for teenagers. The design elements are largely organic, as being surrounded by nature has been found to help people with their mental health.
Posters
These two posters serve as a single design which shows how Haven will help teenagers and what they will help with. Thinking back to my school years, we all wanted the stylish and minimal stationery from Typo. Using that as inspiration a minimal paper cut style, with a bright colour scheme was chosen in order to grab teens' attention.
These two posters have the light half (left) which portrays some of the activities Haven offers in order for students to manage their mental health and stress. The dark side (right) shows the feelings and conditions that Haven can help with.
The Building Design
The building design was inspired by the shape of the serotonin hormone. Serotonin is a hormone that produces the feeling of happiness. People with depression often do not have enough serotonin or need help absorbing the serotonin which is where certain anti-depressants can come in. Serotonin is scientifically hexagonal in shape but for this project it was adapted into a circle for a more organic shape.
Instagram Stories
These stories are aimed to create awareness around what Haven offers, which is more than just therapy. There are sports teams and clubs that will help students exercise and socialise in order to maintain a balanced lifestyle. This story also shows the design of one of their sports kits.
Joining sports teams will allow students to socialise and exercise to maintain their physical health. This will help balance the stress of school and/or home situations. Sport actively releases endorphins and dopamines which are two other hormones that create the feeling of happiness.
Pamphlet
This pamphlet is designed as a handout for scholars to encourage them to attend a therapy session, (whether they are in need of it or not) to make sure that they are coping with the current state of their life. As a reward for attending this session, the counsellor will fill out a form which allows the student to get a day off school for their mental health. If students need more than one session, they can speak to their counsellor and book more sessions.
App
The app is designed for students to book therapy sessions, discover events and join clubs within the Haven community.
Haven App Interactivity
Guerilla Marketing
These pots are to be scattered around Haven's gardens, as affirmations to encourage teenagers to look after themselves and not compare their progress to others. The message is reinforced by the fact that all plants are beautiful in different ways and grow at their own pace. You cannot rush a plant to grow, nor can you compare it to a different species; much like teenagers who should not compare themselves to their peers. It suggests that scholars should embrace their own beauty.
