Language Supp Ukraina is an initiative of free online language lessons, supporting children from refugee families. The main slogan "Language is the only limit" stresses that despite potential communication problems we, as humans, all think and feel the same way.
The main concept of the visual identity is to use the idea of language, words and thoughts as a way of communication. "Wordcreatures" – fantastic characters built from the letters and diacritics of various alphabets of the world were created for the purpose of this identity. This allows not only the unlimited development of the project with new language versions, but also builds a sense of equality and community among different cultures. Flower heads refer to blossoming buds – flowers that, thanks to the right attention and help, open up to the world and show their true beauty and personality (the same way as feelings of freedom and belonging grow within us when we are able to communicate with our peers in their native language).
The choice of both the typeface and the illustrated detail including the symbol of the language version result from the idea of communication as a set of gestures, circulation of thoughts and fluency of language. It is a typography based on handwriting and the motion associated with putting letters on paper. Putting the symbol of a particular language version into a handwritten, irregular shape refers to the style of the illustration and corresponds to comic speech bubbles used by the "Wordcreatures". This idea allows to create new language versions of the course and unlimited project development.
Visual identity is based on handwritten illustrations and two typefaces (adapted to the use of the Latin and Cyrillic alphabets). Illustrations are made of three elements – a diacritic of the user's choice serving as a body of the character, a hand-drawn head resembling a flower blossom and linear limbs, providing dynamics and motion. The characters – "Wordcreatures" communicate with each other via speech bubbles, finding mutual understanding in both languages of the course.
The visual identity uses a rich colour palette tailored to the requirements of the material design (for the needs of the e-learning platform project). A communication system in social media was also designed – including various categories of posts prepared in the form of ready-to-edit templates.
Creative Director: Emilka Bojańczyk, Magdalena Dobruk / Podpunkt
Design: Kinga Bożkiewicz / Podpunkt
Visually strong and well made products by
podpunkt.pl / superskrypt.pl