MINI
A few examples of tactical social media posts for notable calendar events and products.
Halloween | Holidays
Father's Day
MINI Top Up: Financial services
BMW
Name, concept, and copy for the BMW 3 Series Mzansi Edition (M.E.). On the surface, the Mzansi Edition is a straight 3 Series production (like one would find anywhere on earth). However, with both specific parts manufactured in South Africa and specific features tailored to the country's tastes, the range needed a reskin that spoke to its uniqueness as the BMW made by SA, for SA: Celebrate Mzansi. Celebrate M.E
Radio
BMW CHARTER
A new name was needed for BMW's fixed-term rental option. With longer terms offered than when compared with traditional contracts but shorter repayment periods than when opting in for true vehicle finance, the name had to articulate this midway point between renting a vehicle or buying one outright. And so BMW Charter was born; named so because, like with any charter service, it promises all of the excitement, adventure and - really - clout of ownership, only as and when you need it.
