Nobles i Guillotines (Nobles and Guillotines)
Ancestral Pét-Nat wines are produced naturally without sulfites or additives.
Based on this historical method and seeking a broader audience, we decided to move away from the classical universe of the alcoholic drink and, with the idea of overthrowing the established, we looked back to the French Revolution as the most emblematic empowerment of people against power.
Slashing our design worked as a physical and metaphoric representation of breaking with the established. With an extreme deformation of a classic and elegant typography and, by dispensing hierarchies on the texts, we fleed from correction and reinforced its contemporary and provocative character.
This combination of elements resulted in a new visual language, leaning towards an unapologetic and optimistic attitude that invites people to discover new ways of enjoying a refreshing sparkling wine.
Photos by Felix Ruiz
