Frederick's of Hollywood
Redefining the online bridal experience for today's alternative bride
Redefining the online bridal experience for today's alternative bride
A trendsetting inintimate apparel company since 1947, Frederick’s of Hollywood (FOH) wanted to revamp their online bridal offerings. By creating a destination site, "The SexyGuide for Brides", FOH was able to showcase a wide variety of lingerie, nightwear and accessories for today’s alternative bride. The site also expanded to engage the bride's personal network, offering featured products, gift suggestions, event recommendations and wedding inspiration from the FOH blog“Oh Yes I Do”.
