RUWA INTERNATIONAL. BRANDING & PACKAGING
Ruwa is a makeup brand, defined by a clean and simple visual language. Its mission is to make consumers feel like they are wearing a natural second skin, without it feeling heavy and fake.
This project's biggest challenge was to work the packaging's functionality, while keeping a simple yet different design.
This time, the client came to us to create the packaging for their whole product line. We took inspiration from the concept and the name of the brand to create a graphic system as a first step and then, we moved on the packaging, where we designed each product inspired by the colours of its main ingredient. In each piece every detail was created with the intention of reflecting the mystical and scientific side behind Starrytale. We channelled the natural side by using paper for all the boxes (without any type of coating) and chose glass instead of plastic for the bottles, thus avoiding the unnecessary use of plastic.
#Branding #Packaging #Cosmetics #Identity #skincare #amazon #Post #Design