ADVANCED TYPOGRAPHY

Akzidenz-Grotesk is a sans-serif typeface family originally released by the Berthold 

Type Foyndry of Berlin. "Akzidenz" indicates its intended use as a typeface for 

commercial print runs such as publicity, tickets and forms, as opposed to fine printing,

and "grotesque" was a standard name for sans-serif typefaces at the time. Originating during the late nineteenth century, Akzidenz-Grotesk belongs to a tradition of general-purpose, unadorned sans-serif types that had become dominant in German printing during the nineteenth century. Relatively little-known for a half-century after its introduction, 

it achieved iconic status in the post-war period as the preferred typeface of many Swiss graphic designers in what became called the 'International' or 'Swiss design style' which became popular across the Western world in the 1950s and 1960s. Its simple, neutral design has also influenced many later typefaces. It has sometimes been sold

as Standard or Basic Commercial in English-speaking countries, and a variety of digital versions have been released by Berthold and other companies.