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Lafaani Photo Series I Creative Direction

Reflections Photo series
Concept ideation and curation for Lafaani, a slow fashion brand.
We explore the concept of Anti gaze. 
Will fully avoiding our present now. 
Waiting passively for our future.
We find ways to delay the now.
To escape the realities.
To avoid confrontations with the moment that is in front of us
We hide behind the past.
Stuck in it
Not ready, dodging the present.
Being playful with facing the fear of now, the moment upon us
In a spark of a moment, with that sudden impulse, our courage surfaces up.
We stand up and face it.
With hints of reluctance in our walks. But we try.
Trying to endure it
However, there are minutes where our own courage observes a lack of concentration..
There are gaps.
Its broken.
Does that break us?
We embrace it nonetheless. Ahead
We look at the mirror,the tool of reflection. It re establishes us,
Our faith
Our being.
Our purpose
We become cognisant of our surroundings,
Of each of our breaths
Of each of our heartbeats
We engage our five senses and surrender ourselves to the moment that is now.
We are all reaching there. All at our own pace.
All at our own time.
Seasonless’21 Collection name: The Way You Look

Stop. Wait. Breathe. Think. Reflect. Persevere.
Lafaani was born from the cognizance that being mindful is a lost art. It is almost strange to think that we indeed live in a time when thoughtfulness is rather put on the pedestal of being a virtue. On the contrary, when we are mindful, we are living in the present; we are amplifying the meaning of our actions and interactions. Acting mindfully means acting with purpose. Living thoughtfully means living reflectively—attending to our thoughts, feelings, words, and actions, and considering their impact on other people and on our own future.
For reels content, visit this link.  
https://www.instagram.com/reel/CdtJky3tqKl/?hl=en
Lafaani Photo Series I Creative Direction
Published:

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Lafaani Photo Series I Creative Direction

Published: