My brand strategy is to create opportunities for users to create their own shoe design that best fits their personality. The shoes will be created and developed using recycled materials to prevent harmful chemical exposure. When a user is ordering online, they have the option to create their own design of the sport shoe which will then be manufactured with recycled materials to achieve sustainability.
The colour pallette is very simple and consists of two colours which are black and cyan. Cyan is a representation of freedom and youth meaning people are free to make their own decisions and create their own story from the start.
Here I have created an example of a design on a shoe which has the Belgium flag colours. This means that people can design their own shoe based on any interests or beliefs or places they have been such as countries and cities. The logo will be displayed on whichever position on the shoe the person picks but the logo is compulsory. The water bottle is another product that can be sold because the theme of my brand is sport, meaning hydration is needed for any physical activity.
