Mill Street Brewery makes the original organic lager. Organic has always been our thing, long before it was trendy. Like, really trendy. Which presented a unique challenge for us: How do we make sure people know Mill St. Brewery is honest about this whole “organic” thing?
Turns out, we just had to be clear about who we are and what we do. Distinct humour. Painfully straightforward. That’s what the “Clearly Organic” campaign was all about.
ACD/Art Director: Iva Prkacin
ACD/Copywriter: Roni Gellert
Executive Creative Director: Dave Douglass
Producer: Steven Czikk
Group Business Director: Matt Holton
Account Director: Alexa Espinosa
Director of Strategy: Paul Lipson
Production Company: Westside Studio
Photographer: Vicki Lam
