FORTADOS
creating a top quality hero visual from a photographic reference shot
Client Jongstra Beheer BV needed a high profile rebranding for a top segment high security storage facility. Together with Boy Bastiaens I developed the brand Fortados. For the PR prospectus we needed top quality photographic material but that was not available.
So I decided to use the existing photograph as a perspective reference and reconstruct the visible portion of the facility in 3D so that I had total control over the visual aspects of the shot.
So I decided to use the existing photograph as a perspective reference and reconstruct the visible portion of the facility in 3D so that I had total control over the visual aspects of the shot.
First I placed the photograph into Sketchup and matched up the perspective of the 3D scene with the picture. After that it was a matter of building the main blocks of geometry and then exporting that into a 3D program to add lighting and clean textures and materials such as glass and concrete.
I also re-lit the scene for an additional evening shot for added atmosphere.
Below you see the image sequence following through this process.