Joseph Ford's profile

Healthcare campaign with Arnold Worldwide

I recently spent several months working on a mammoth project for an American pharmaceutical company with Arnold Worldwide

After seeing my Invisible Jumpers project, the creative team at Arnold invited me to work on a multifaceted campaign including stills, cinemagraphs and films, using the wardrobe and location design techniques I’d developed for my personal project. 
Collaborating with the agency creatives on the camouflage art direction, I worked on initial location scouting to develop how we would blend real patients into their backgrounds.

I designed the overall look of the camouflage areas of many of the sets to ensure the patients would melt into their backgrounds and created the wardrobe brief for both stills and TVC. I also acted as consultant on the TVC set, overseeing the best way of blending the talent into their backgrounds. 

For the majority of the project we shot on location over two months in Florida, North Carolina, Texas, Pennsylvania and California. 
Healthcare campaign with Arnold Worldwide
Published:

Healthcare campaign with Arnold Worldwide

I recently spent several months working on a mammoth American healthcare campaign with Arnold Worldwide. After seeing my Invisible Jumpers proje Read More

Published: