Project Brief
The Preservation of Chinese Dialects in Malaysia.
Challenge
The younger generation are not learning Hokkien due to the lack of popularity.
Objective
To make Hokkien more popular and become a trend.
Big Idea
Popularize Hokkien using homonyms with animated characters on social media to get younger generations interested in learning Hokkien.
Hokkien Homonyms Videos
Touchpoint Items
