An event as unique as the group behind it. ROW RIDE RUN (RRR) is an annual fundraising triathlon hosted by the Saint Mary’s University S.O.U.L. Council. S.O.U.L statnds for Serving Others United in Love. It is a group of individuals that organize and lead volunteer based trips accross the U.S. My task as a council leader and designer was to create a branding package unlike any other event expressing the unique qualities of the RRR, establishing a new event to compete among a plethora of pre-existing reputation heavy races.
