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    Generating perceived quality. Ambition: TaurusTech is a company specialized in the development of technologies that improve the work routine to… Read More
    Generating perceived quality. Ambition: TaurusTech is a company specialized in the development of technologies that improve the work routine to private sector companies and public agencies. As the company constantly deal with public bidding and in some cases its own portfolio of projects are confidential, our challenge was to create a visual identity system that brought credibility and perceived quality, even without presenting the successful stories. Strategy: The project was based on the use of black and white as a way to lend credibility in a more modern and classy way. To emphasize the high technology solutions and give dynamic to the website, we developed an animation with abstract geometric shapes, using light and shadow to contrast them. Read Less
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