by Studio of Fashion Design, UMPRUM and PhD. Linda Havrlíková.
Project is presenting current situation in sheep wool market in Czech Republic, where most of small farmers are struggling to sell and profit from their production. Majority of wool-working industry is in hands of foreign companies, using mainly the australian merino wool. Linda Havrlíková and other small producers are searching for the way how to put czech (and european) wool breeds back to business.
Students of the Fashion Design studio (Prague Academy of Art, Architecture and Design) created models made from 100% wool fabric.
The fabric is designed by Linda Havrlíková, UMPRUM Doctoral student
and produced by weaving company Kubák Strmilov
The video and photo shooting deals with a fact that some of the unused wool is being burned as its' production is inevitable during every year sheep cut. This paradox situation set up the visual content, based on contrast between plain black plastic (representing contemporary human environment) and snow white soft wool, being treated as a garbage.