PROJECT BACKGROUND
VIVO is a global telecommunications company specializing in the development and manufacturing of smartphones, accessories, software and online services. VIVO has reached beyond its Chinese market since being founded in 2009 to become one of the top smartphone corporations in the world. Focusing on both cutting-edge technology and consumer lifestyle trends, VIVO is continuously introducing innovative products to imprint its brand globally, and MWC this year was no exception.
OUR SOLUTION
EIDETIC creatively designed the booth to maximize brand exposure by translating VIVO’s concept of ‘5G City Online’ by designing the booth to resemble a server room. The server room represents the collective data needed to experience a future lifestyle utilizing the technology from VIVO through 4 major aspects of our lives; home, subway, office, and store. The booth seamlessly tied together these four distinct aspects of daily life while also showcasing the VIVO's technology.
-Exhibition area, 300m2
-Created optimal exposure and engagement for VIVO's new product
-Overall design, fabrication of booth and brand applications
-HR employment and on-site management for totality of exhibition
-Exhibition area, 300m2
-Created optimal exposure and engagement for VIVO's new product
-Overall design, fabrication of booth and brand applications
-HR employment and on-site management for totality of exhibition
