The Alumni office at Adelphi University holds a variety of annual events from phonathons to reunions. The following pieces are used as part of their 2015 giving campaign, mailed to alumni, which continue to increase contributions.
In order to attract existing and new alumni donations, I used the concept of a timeline for Adelphi's GIVING BACK campaign. I organized the information for this solicitation piece (shown in 3 stages). featuring past alumni contributions and the results of how funds were utilized on campus.
Examples of collateral mailed to alumni for Adelphi's annual fund.
Post card introducing Adelphi's Annual Fund Campaign. Contributions increased by 25%.
This reunion series is a split mailing addressing new and existing alumni with events specifically designed for each group. In order to increase awareness the client requested a piece that woud act more like a brochure of the weekend events. The word REUNION (KICKOFF) is metallic gold with a spot uv on a smooth matte stock for each piece except the envelope, where a standard house stock was used.
Direct mail piece soliciting alumni during the universities annual fund drive increased revenue with this visually direct design approach.
