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Jhakaas! Energy Drink

Puja Khurana
•
This packaging assignment required us to effectively brand and package an Energy Drink under the unique name given to us : JHAKAAS!  My target audience was semi-urban teir 2 cities like ( Pune, Nagpur, Ahmedabad, Coimbatore, Bhopal etc ) & an age group ranging from 18 to 35 who were looking for a drink that would help them take a quick break from work to mentally relax and rejuvenate. 
energy drink brand identity drink can puja khurana mountains relax shelf display bangalore graphics Visual Communication
energy drink brand identity drink can puja khurana mountains relax shelf display bangalore graphics Visual Communication
energy drink brand identity drink can puja khurana mountains relax shelf display bangalore graphics Visual Communication
energy drink brand identity drink can puja khurana mountains relax shelf display bangalore graphics Visual Communication
energy drink brand identity drink can puja khurana mountains relax shelf display bangalore graphics Visual Communication
Initial mindmaps
energy drink brand identity drink can puja khurana mountains relax shelf display bangalore graphics Visual Communication
energy drink brand identity drink can puja khurana mountains relax shelf display bangalore graphics Visual Communication
Label 1
energy drink brand identity drink can puja khurana mountains relax shelf display bangalore graphics Visual Communication
Label 2
 
energy drink brand identity drink can puja khurana mountains relax shelf display bangalore graphics Visual Communication
Label 3
energy drink brand identity drink can puja khurana mountains relax shelf display bangalore graphics Visual Communication
Label 4
energy drink brand identity drink can puja khurana mountains relax shelf display bangalore graphics Visual Communication
energy drink brand identity drink can puja khurana mountains relax shelf display bangalore graphics Visual Communication
energy drink brand identity drink can puja khurana mountains relax shelf display bangalore graphics Visual Communication
energy drink brand identity drink can puja khurana mountains relax shelf display bangalore graphics Visual Communication
Point of Purchase Stand
energy drink brand identity drink can puja khurana mountains relax shelf display bangalore graphics Visual Communication
energy drink brand identity drink can puja khurana mountains relax shelf display bangalore graphics Visual Communication
Jhakaas! Energy Drink
Published:
Puja Khurana's profile

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Puja Khurana's profile
Vancouver, British Columbia, Canada

Jhakaas! Energy Drink

This packaging assignment required us to effectively brand and package an energy drink under the unique name ‘Jhakaas!’. The target audience was Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives