Cherry
It's Natural, it's Good.
It's Natural, it's Good.
After some deep in-loco research, we realized that the sex-shop/sex subject is still a taboo in Portugal. When it comes to talking about it, we live in a quite traditional and closed society. And it's not just the fact that people look at sex-shops in a negative preconceived manner, but also that the shops themselves are not appealing to the common person. In Portugal, most of these shops are found in dark or hidden places and they look like places for perverts.
With this ideas in mind, we decided to transform the notion that most people have when it comes to sex-shops into something more accessible, free of social preconception. We wanted our new brand to show that sex is natural and fun, and not something reserved for the perverted mind. The promise of this insight is breaking the taboo. Our brand is free of the pejorative, obscure and vulgar sense of sex, offering the consumers a new approach. Without changing the content of the store itself, we would transform these stores into something fresh, light and fun for our clients.
We created an inexisting brand by looking at a issue in society. Cherry is a solution for that problem, through creativity, never seen in Portugal before.
I use all the colors in my crayon-box.
It's natural, it's good.
Spot#1
Woman1: Oh hiiiii, you look so good! What have you been up to?
Woman2: Well, I woke up and I colored, I had my breakfast really fast and I colored a bit more. Then, when I came back from work, I waited for Pedro and we both colored.
Woman1: Really? Where are you buying your pencils?
V.O.: Cherry: it's Natural, it's Good. The Eroteca where you can find the best toys for adults.
Spot#2
Woman1: I can never color enough, I spend the whole day painting and if I could I would use all the pencils in my box.
Group of Ladies: We get it. You like to color!
V.O.: Cherry: it's Natural, it's Good. The Eroteca where you can find the best toys for adults.
